Felicia Ceballos-Marroquin
Digital Communications Manager
Bio
With a formidable 15-year legacy in the digital marketing and communications sphere, Felicia Ceballos-Marroquin stands as a seasoned architect of online landscapes. Her career has been characterized by passion and hands-on proficiency in navigating the ever-shifting landscape of emerging technologies.
Guided by the strategic acumen of an INTJ personality, Felicia emerged as a luminary in the world of WordPress, accumulating over 14 years of expertise. Not just a coder, but a content producer for well-known technical publications like WPMU DEV, contributing tutorials and leaving an indelible mark on the WordPress community.
In a bold pivot, Felicia redirected this wealth of experience toward the intricate realm of healthcare. As the orchestrator of digital initiatives at CalOptima Health, She navigates the intricate intersections of healthcare digital strategy. The commitment extends beyond conventional website management, venturing into realms of accessibility, multi-language content creation, and unwavering compliance with regulatory frameworks such as HIPAA and section 508.
Notable chapters of Felicia’s career include a transformative stint at CHOC Children’s Hospital, where an ambitious overhaul of their health education blog led to a twofold increase in traffic and earned media features.
Beyond the digital frontier, Felicia is recognized for sustainability initiatives as a National Geographic Explorer and prior service as an intern at the Getty Museum Multicultural Arts Program. These diverse experiences shape Felicia’s meticulous approach to digital organization—more than just cleanup, an endeavor to cultivate healthy communities within healthcare websites.
In the moments not spent in the digital world, Felicia finds solace outdoors—camping, hiking, and connecting with nature. As Felicia charts the course for the future, the focal point remains healthcare, where strategic precision, eloquence, and a touch of wit converge to trailblaze a digital landscape responsive to the diverse needs of communities.
Interests
- WordPress
- Sustainability and regenerative practices
- Systems thinking
- Organization & Productivity
- Outlook
- Calligraphy
- Soap making
Awards
Bulk Food Truck
Finalist in National Geographic’s International Ocean Plastic Innovation Challenge