Systems Thinker, Efficiency Expert and Entrepreneur,
dedicated to building a sustainable future.
Felicia Ceballos-Marroquin is an Business Operations Manager by trade. She specializes in the optimization of software systems by using the emerging science of biomimicry, complex adaptive systems and networks.
Her intense curiosity keeps her chasing after emergent technology, and when coupled with her creativity and training as an artist, gives Felicia an edge when it comes to optimizing complex systems for the common good.
While working as a Technical Operations Manager, she brought her sustainability paradigm to work and transformed the business by focusing on building people-centered systems that created long-term productivity and prosperity.
Felicia Ceballos-Marroquin attended the University of California in Berkeley and the Musicians Institute from which she has a degree in Music Business and Vocal Performance. In the past, she has been a publicist for independent musicians, organized community enrichment events for the Getty Foundation and served as the communications chair on the Old Towne Orange Preservation Association.
Wanting to make a larger impact, she started Spiffy Rebel, a vegan and plastic-free personal care product line. She shares her knowledge by teaching soapmaking classes, contributing to the WordPress open source community, and helping businesses increase productivity.
In 2019, she was named as one of the 24 finalists in the National Geographic and Sky Ocean Ventures Ocean Plastic Innovation Challenge, a global search for innovative solutions to help tackle the world’s single-use plastic problem.
Her favorite pastimes are hiking, camping and reorganzing her pantry. She currently lives on a coffee plantation in Costa Rica where she studies how culture contributes to a sustainable society.
Leslie Knope is her spirit animal.