Felicia Ceballos-Marroquin
Digital Governance & Institutional Knowledge Architect
Felicia Ceballos-Marroquin designs and governs multilingual digital information ecosystems in complex public-sector healthcare environments.
With almost twenty years of experience spanning digital communications, information architecture, accessibility compliance, and content strategy, her work focuses on the structural systems that determine whether digital programs scale responsibly and sustainably.
Rather than treating websites, accessibility, analytics, translation, AI, or content publishing as isolated functions, Felicia approaches digital environments as living institutional knowledge systems. Her work centers on the governance structures, metadata standards, workflows, lifecycle controls, and semantic architectures that allow organizations to preserve information integrity as content ecosystems grow increasingly distributed and complex.
Her approach combines systems thinking, information governance, and operational design to reduce institutional entropy and improve how organizations structure, maintain, retrieve, and govern knowledge over time.
At CalOptima Health, Felicia led the launch of a multi-million-dollar enterprise website serving a large multilingual member population and established governance processes that ensure digital information remains accurate, accessible, and compliant. She also chairs the organization’s Content Governance Committee and has implemented operational frameworks for content lifecycle management, analytics attribution, and accessibility standards.
Previously, Felicia led major digital initiatives at CHOC Children’s Hospital, where she redesigned and expanded a large healthcare education content library and helped modernize the organization’s digital publishing infrastructure.
Earlier in her career, Felicia worked at the intersection of digital publishing and open-source technology, contributing technical content to major WordPress publications and helping organizations build scalable digital communication systems.
Across all roles, her work is grounded in systems thinking and complexity theory, with a focus on designing digital environments that support long-term institutional resilience.
Felicia lives in Southern California, where she continues to explore how information architecture, governance, and accessibility shape the public’s ability to navigate healthcare systems.
Awards
Bulk Food Truck
Finalist in National Geographic’s International Ocean Plastic Innovation Challenge